Adding Alt Text to an Image
Every image in a post needs an alt text (alternative text) description. Alt text is necessary for accessibility devices (such as screen readers) and provides Search Engine Optimization (SEO) benefits.
In a post, click an image.
In the Settings panel (on right), make sure the Block tab is active. In the Block tab area, scroll down to the Image settings area (click the down arrow to expand this area, if necessary.)
In the Alt text box, add a brief description of the content of the photo.
When finished, click Save Draft.
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